Printware Partner With Rainforest Protection Charity Cool Earth Action
Portsmouth, Hampshire (PRWEB UK) 1 July 2011
Printware is pleased to announce a new partnership with Cool Earth Action, a UK-based charity dedicated to preserving rainforests throughout the world. This environmentally-friendly collaboration will see the UK’s largest independent reseller contribute £1 each time a printer is sold from July 1st.
By protecting areas of rainforest that are in immediate threat of deforestation, Cool Earth is helping to preserve habitats and cultures, as well as tackling rising CO2 levels. As a printer reseller, Printware is dedicated to finding ways to reduce its own environmental impact. This includes offering a wide range of recycled paper and offering discounts on reusable printer cartridges.
However, thanks to this new partnership with Cool Earth, Printware will be doing more than ever before to help the environment. The Portsmouth-based printer reseller will be hoping to protect hundreds, if not thousands of acres in the coming months. The projects Printware will be sponsoring are particularly important because they save existing, flourishing habitats, rather than creating new ones through tree planting projects.
Discussing the new partnership and why Cool Earth was chosen, Cameron Mitchell, Managing Director at Printware, said “We’re extremely pleased to be an official partner of such a fantastic and worthy charity. As a seller of printers, paper and other associated accessories, we wanted to find a way to reduce the company’s carbon footprint and contribute more to charitable causes. Whilst tree planting schemes are a great way to offset emissions, we felt that it was far more important to preserve those established rainforests that have been helping the environment for hundreds of years.”
“Cool Earth does an excellent job saving endangered rainforests, which in turn protects habitats and ecosystems as well as providing effective removal of CO2 from the atmosphere. As such, they were an obvious choice. Hopefully we can play our part and enable them to save many thousands of acres of forest that would otherwise be decimated.”
“By donating £1 for every printer sold, Printware hope to make a significant contribution to Cool Earth and their ongoing projects” Mr Mitchell continued. “Hopefully we can also help to raise the profile of the charity amongst our customers, encouraging further donations and protecting even more of the world’s rainforests.
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“Hopefully we can also help to raise the profile of the charity amongst our customers, encouraging further donations and protecting even more of the world's rainforests.” From July 1st until December 31st, Printware will provide a £1 donation on behalf
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As a B2B PR consultancy specialising in professional services, much of our work tends to involve writing fairly gritty, technical articles, often around complex financial issues. When we came across an organisation which needed to communicate with businesses to persuade them to support environmental projects that are protecting the world’s rainforests and so reducing climate change – we were inspired to help.
The United Bank of Carbon (UBoC) is the brainchild of Jonathan Wild, former chairman and chief executive of Bettys and Taylors Group . Having spent much of his career leading a company with strong links to the tropics through its tea and coffee growers, Jonathan was ahead of the times, investing in environmental initiatives long before the concept became popular.
Twenty years ago Jonathan started a campaign to engage customers in support the company’s environmental projects. Since then, Bettys & Taylors of Harrogate has succeeded in planting three million trees across the globe and its latest mammoth undertaking is to support a UBoC project that is working to save a rainforest in Peru which is the size of the Yorkshire Dales.
The Bettys & Taylors name has become synonymous with green initiative s and ethical trading and there can be little doubt that its phenomenal success as a business owes much to the place it has won in the hearts of its customers and staff as a result.
Anyone who has met Jonathan will know that his conviction is contagious. Having listened to him explain his vision to a journalist, we immediately offered our services on a pro bono basis to support UBoC’s communications needs. Working with Jonathan and fellow trustee, Professor Piers Forster of the University of Leeds , we have re-launched a brand new website for the organisation to showcase its achievement so far and encourage more businesses to join the collaboration.
The re-designed website now focuses on the motivations that have driven supporters’ involvement . It is not necessarily a case of ticking the corporate social responsibility box, it may that supporters gain benefits through improved employee engagement and customer loyalty or they may be thinking of the future potential of carbon credits. The reason for involvement doesn’t matter, what is important is the fact that leading companies such as Deloitte, Bibby Line Group, Straight plc, Premier Farnell and DDB believe that they have something to gain from their investment.
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